"Don't any of you smoke?"...Tobacco company executive answered... “Are you kidding? We reserve...
Home - Auahi Kore
Nau mai, haere mai!
Our history says we come from a land that was pure and pristine, rich and plentiful. Our origins, from within the bosom of Papatūānuku, reach as far as the stars amongst Ranginui. These roots, these bloodlines gave birth to many gods, ancestors, kaitiaki, warriors, navigators, cultivators, educators, who wove together... more about bloodlines.
Traditionally Māori were an auahi kore / smokefree culture. Auahi Kore works to change attitudes towards smoking, encourage Māori to either stop smoking or not to start and to reclaim this smokefree status.
Our Stories
Did you know?
In 2009, almost one in two (45 per cent) Māori aged 15 to 64 years smoked cigarettes. This compares to just one in five (20 per cent) Europeans/Other ethnicity.
Order Auahi Kore resources
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Each poster set contains 4 Matariki posters which have themes of whanau, tamariki and takoha. Click here to...
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Temporary tattoos - a fun resource for kids. Available in packs of 20. Click here to order....
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Matariki poster: 'Build a support network with whānau and friends. Together we can create a stronger future for our tamariki.' with...