Research

Research is a vital tool, which assists with planning and monitoring of the programme.

Over the last few years we have undertaken a range of specific research projects such as, Marae Auahi Kore, Kapa Haka, Waka Ama and a Maori identity study. We also conduct a survey every two years to look at smoking related behaviours, attitudes, awareness and perceptions of the Health Sponsorship Council programmes.

Contact Rhiannon Newcombe (, ph 04 472 5777) for more information about Auahi Kore research.

Did you know?

In 2002, one in two Maori (49 per cent) smoked cigarettes. This compares to just over one in five (22 per cent) Europeans/others smoking.
Over recent years, smoking prevalence has decreased among Europeans/others; however Maori smoking prevalence has not decreased.
Research has also found that exposure to other people’s tobacco smoke (second-hand smoke) causes between 174 and 490 deaths in New Zealand every year.
Research conducted in 2004 found that Maori, in particular Maori youth, were more likely to be exposed to second hand smoke at home compared to non-Maori.
A survey conducted during 2002 found that 69 per cent of Maori participants had visited a marae in the previous 12 months.
Most Maori who had visited a marae in the previous 12 months, had done so more than once.
A survey of New Zealand youth found that 42 per cent of Maori had visited a marae within the previous month.
This survey also found that Maori youth who smoked were more likely to have visited a marae.
Exposure to second-hand-smoke and other people’s smoking is strongly associated with smoking among young people in New Zealand.