Keeping our bloodlines strong

Ko te kāwai tūturu, he kāwai auahi kore
A strong lineage is an auahi kore bloodline, a strong bloodline is an auahi kore lineage

Auahi Kore aims to make Māori culture ‘Smokefree’.  To achieve this, Auahi Kore aspires to develop strong connections between being ‘Māori’ and being ‘Auahi Kore’.

The newly developed phrase “Keeping our bloodlines strong - Ko te kāwai tūturu, he kāwai auahi kore” stems from the kaupapa “traditionally Māori, traditionally auahi kore”.

Use of this phrase seeks to strengthen Māori communities (whānau, hapū, iwi) through recognising and celebrating our traditional culture, whakapapa, positive values and Smokefree lifestyles and environments that our ancestors once lived by.

Keeping our bloodlines strong - Ko te kāwai tūturu, he kāwai auahi kore” aims to:

• increase awareness of the ‘Auahi Kore brand’ and the ‘Auahi Kore bloodlines kaupapa’
• associate being auahi kore with Māori culture and identity
• promote the benefits of healthy, auahi kore lifestyles
• encourage positive attitudes about auahi kore and being Māori
• support and facilitate the development of smokefree Māori environments and settings

We seek to achieve this through development and distribution of learning/educational resources such as:

Ngā Atua Māori - Wall Freeze:
This resource is aimed at 0 - 5 year olds learning Te Reo Māori and about our culture.

Mihimihi sheet:
This resource is aimed at 0 - 5 year olds learning Te Reo Māori and about their whakapapa. This resource is to be presented as an A4 sheet, where one can write down their mihimihi to be either be placed in their work book, on the wall/fridge etc as a mini poster.

Iwi Regional Map:
This A4 poster resource is aimed at most Māori and New Zealand audiences who are new, learners or Te Reo or fluent speakers of Te Reo Māori. This resource can be presented on the reverse side of the Mihimihi sheet.

These and other resources in this document aim to encourage Māori to recognise the connections, values and strengths of being auahi kore, living within auahi kore environments with being Māori and learning about our culture and heritage. And also to encourage Māori that being auahi kore is a normal and an everyday kaupapa.

The Bloodlines reinforces the auahi kore kaupapa as a ‘by Māori for Māori’ approach that works with Māori communities in events and settings such as sport, kapa haka, ngā mahi toi (visual arts), Te Reo Māori and mātauranga Māori.