Exposure to second-hand smoke and other people’s smoking is strongly associated with smoking among young people in New Zealand.
A brand is an identifier, a symbol that represents a set of values. The Auahi Kore brand is represented by the following:
The Auahi Kore Logo
The Blue wave of fresh air, the green wave of fresh lands, the words Auahi Kore describing being smokefree.
These colours & symbols are well recognised and identified as representing the Auahi Kore kaupapa.
This logo is used to remind people that the person wearing this logo supports and is Auahi Kore….that the kura with an auahi kore sign on its fence has an auahi kore kaupapa in place…….that the waka ama regatta flying the auahi kore flag supports the auahi kore kaupapa and maintains that kaupapa at their event.
To represent where the auahi kore kaupapa is being used, the following adaptations have been created to achieve greater effect