In 2009, almost one in two (45 per cent) Māori aged 15 to 64 years smoked cigarettes. This compares to just one in five (20 per cent) Europeans/Other ethnicity.
Auahi Kore 2025
Your brand, our journey
In March 2011 the New Zealand government committed to a goal of New Zealand becoming auahi kore by 2025.
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How can we help make Smokefree/Auahi Kore Aotearoa 2025 a reality?
Through simple steps, with whānau, school, community or organisations, we can make this happen! Have auahi kore events, auahi kore cars, ask whānau to not smoke around the kids, talk to kids about being auahi kore - even if you are a smoker it still helps. And we need to encourage and support more people to quit.
To increase awareness of the Auahi Kore 2025 goal, HSC developed a Smokefree/Auahi Kore Aotearoa/New Zealand 2025 logo. It includes the current Smokefree/Auahi Kore logo to build on already-established brand recognition. Inclusion of the date supports the government’s commitment to achieving a Smokefree/Auahi Kore New Zealand by 2025.
We encourage you to embrace and use the logo as we work together to achieve a Smokefree/Auahi Kore Aotearoa/New Zealand.The logo can be used in the same way as the Smokefree and Auahi Kore logos.
Get the logo
There are a number of variations of the logo in a number of different formats (jpeg, eps, psd, pdf).
Check out the brand guidelines to see what's available...
If you would like copies of the logo, please contact HSC (specifying which format you would prefer):
HSC (Health Sponsorship Council)
Level 3, 181 Wakefield Street
PO Box 2142
Wellington
NEW ZEALAND
Ph: +64 4 472 5777
Fax: +64 4 472 5799
Email: info@hsc.org.nz