In 2009, almost one in two (45 per cent) Māori aged 15 to 64 years smoked cigarettes. This compares to just one in five (20 per cent) Europeans/Other ethnicity.
Traditionally Māori were an auahi kore / smokefree culture. Auahi Kore works to change attitudes towards smoking, encourage Māori to either stop smoking or not to start and to reclaim this smokefree status. Throughout this site users will find resources and helpful information to either quit or to stay on their path to a smokefree environment.